Sales of cannabis-infused edibles nearly tripled from 2018 to 2022, with a huge increase of $535 million to more than $1.4 billion. This is all according to Seattle-based analytics corporation Headset, which does data-tracking for regulated cannabis markets.

These increased sales are due to common cannabis users looking for better variety and matching products to the occasion, as well as new cannabis consumers who are unenthusiastic to try combustible products. The edibles group is less developed than other cannabis retail sections such as flower, and consequently, it remains dominated by a handful of players.

According to Headset and research, cannabis-infused gummies are the preferred edibles choice, representing nearly 77% of this year’s edibles sales. “The gummy market is just so strong. People like gummies more than chocolate, baked goods, and tinctures,” said Lance Mathis, store manager at Inyo Fine Cannabis Dispensary in Las Vegas.

Gummies dominate the cannabis-infused edibles area, with two key players in competition for the lead.

Two of the major names in gummies are Colorado-based Wana and Oregon-based Wyld. Wyld is among the top-five best sellers in all regulated cannabis markets covered by Headset. Wyld is number 1 in Nevada, Oregon, and Washington state. Meanwhile, Wana holds the number 1 spot in Colorado and Michigan.

As with other cannabis categories, consumers are showing preferences for lower-priced but more effective products.